Category: MMC-6725

MMC-6725, Uncategorized

The Target Website: Put on some makeup, girl!

Focusing again on Target’s integrated marketing practices, but this week looking more critically at the company website… As noted previously, Target does an outstanding job of engaging their customers via social media and utilizing the pull marketing techniques germane to that platform. The place they are attempting to pull Twitter and Facebook followers with their fun and personable posts is the website (or, of course, … Continue reading The Target Website: Put on some makeup, girl!

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MMC-6725

Savvy Business, Cheeky Monkey: Target’s Integrated Marketing Communication

Minneapolis-based Target Corporation defines itself as “an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores.” The company states its purpose to be one of “fulfilling the needs and fueling the potential of its guests,” making Target their preferred shopping destination in all channels by “delivering outstanding value, continuous innovation and exceptional experiences”—consistently fulfilling their Expect More. … Continue reading Savvy Business, Cheeky Monkey: Target’s Integrated Marketing Communication

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MMC-6725

Classic Marketing vs Social Media Marketing

Many differences exist between Classic Marketing (traditional TV/Radio/Print) and Social Media Marketing. In this post, I am going to focus on just two of those differences – scheduling and direction of communication. SCHEDULING: We accept as a given that long-term, high quality, brand image campaigns are birthed only after significant investments of time, creative effort, and, usually, cash. Those privy to the inner workings via … Continue reading Classic Marketing vs Social Media Marketing

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MMC-6725

Evolution…or Old Dog, New Tricks

Never in my wildest imagination did I think I would be going to grad school… You see, in my former career (30+ years in the TV business), advanced degrees were just not “a thing.” No need for them in any discipline on virtually any level. In fact, many folks outside of the News Department at any given TV station do not even have Bachelor’s degrees. … Continue reading Evolution…or Old Dog, New Tricks

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