I Second That Emoticon

Smokey Robinson wanted a lifetime of devotion from his girl. Mark Zuckerberg wants the same from you, his product user. Of course, what’s at the root of that desire isn’t the quest for unconditional love like Smokey’s. No, Zuckerberg’s (and his brethren of techno-genius competitors’) focus is strictly profit driven. And, as is often the case in the world of our social media giants, that … Continue reading I Second That Emoticon

When the Reporter Becomes the Story…and It’s a Good Thing

Like millions of others around the world, I was recently taken by a shared post of a Mediaite.com article about a little boy, Omran Danqueesh, pulled from the rubble of his just-destroyed home in war-torn Aleppo, Syria. However, I must admit, what hooked me into clicking and reading the post was more than likely not the sad, common reality of a child injured in a … Continue reading When the Reporter Becomes the Story…and It’s a Good Thing

IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

Analyzing Facebook Statistics and Making Recommendations for XYZ Company, a small HVAC install/repair company in western Massachusetts… Based on the information provided for XYZ Company, we are able to analyze the following statistical information related to the company’s Facebook marketing: Total number of page likes Increase in page likes over the time period of 10/31/15 – 11/6/15 Total reach Increase/decrease of reach in percentage for … Continue reading IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

MMC-5006 Final Project – IMC for OCCC (or Are We Getting a Mascot?!)

MMC-5006 FINAL PROJECT – November 2015 (Below is for academic purposes only.) Oklahoma City Community College COMPANY ANALYSIS – EVALUATION Summary: Founded in 1972, Oklahoma City Community College is an open-enrollment two-year college located in south Oklahoma City. With an annual enrollment of approximately 30,000 students, it is the 4th largest institution of higher learning in the state of Oklahoma. It has over 25,000 graduates … Continue reading MMC-5006 Final Project – IMC for OCCC (or Are We Getting a Mascot?!)

Brand Reputation Management

In this week’s assignment for MMC-5006, we are practicing brand reputation management. Below are Sample Trip Advisor reviews of hotel properties – one positive, one negative – for which we are to play the role of Social Media/PR Manager and respond to the reviewer utilizing tips we gained this week in class. The Positive Review (Well…I suppose this does qualify as a positive review, although … Continue reading Brand Reputation Management

Epcot IMC – #EpcotHolidays

For this week’s MMC-5006 assignment, we want to utilize Disney’s Epcot Center social media channels – specifically Facebook and Twitter – for the month of December to promote Epcot’s upcoming holiday events with goals of increasing attendance at those events and increasing engagement and followers on the SM channels. The park/resort appears to have four or five special holiday events for the month and my … Continue reading Epcot IMC – #EpcotHolidays

Hey, LDI 2015: Your IMC has a short!

This week’s assignment for MMC-5006 was to follow (for educational purposes) the goings-on at LDI 2015, the annual convention for lighting/audio/live event design professionals held in Las Vegas, NV from Oct.19th-26th. I was tasked with evaluating the event’s overall integrated marketing communication plan. My impression of the tradeshow’s IMC plan and execution of it is something of a mixed bag. There were certainly some successes … Continue reading Hey, LDI 2015: Your IMC has a short!