Education. Politics. Tax. Three subjects that individually can spur heightened emotions, forceful opinions, and visceral reactions. This election season, the State of Oklahoma has combined all three in a controversial ballot measure that has been submitted to a vote of the people who are disgusted that it has been put in their hands. Never not a hot-button topic over the past 50-plus years, from desegregation … Continue reading SQ-779: An Educated Decision
When I was first learning the ropes about how to be a good journalist, I was admonished by my professor at the University of Florida, Sid Pactor, to never be without two items – a pen and a quarter – perhaps the most important things in the entire equation of me getting a scoop or being scooped by the competition. The pen, of course, was … Continue reading Google’s Impact on Journalism: No Going Back
We received LOTS of feedback to our article “9 Cat Colors – Best to Worst: Where Does Your Kitty Rank?” dated September 12, 2016, much of it from readers partial to their own color of feline. However, one demographic took exception to our findings more than all others – Siamese owners. Siamese, of course, is a breed, not a color, but in the 9/12 article, … Continue reading Siamese: Buddy or Butthole?
The Lord giveth, and the Lord taketh away. Blessed be the name of the Lord. – Job 1:21 The biblical verse above may be an accurate metaphorical description of our relationship, as producers and consumers of journalism, with Facebook. The social network giant is benevolent – it gives us ways and means and sustenance. Conversely, it is aggravating and it is jealous – punishing those … Continue reading Facebook News: The Give, The Take, and The Grand Mystery
Everyone from Mark Zuckerberg to Gary Vaynerchuck is on record saying that video is the future for social networks. We already know that video helps catch the eye of scrolling social users, leading to engagement, and Facebook’s own analytic studies have shown that users are prone to stay with live video three times longer than video that has been recorded. As legions of traditional TV … Continue reading Live Breaking News! (but first, this word from our sponsor)
9 Cat Colors – Best to Worst: Where does your kitty rank? Photo by oklagator They say beauty is in the eye of the beholder. Yet beauty is just one factor in a comprehensive set of characteristics used by experts to compile a definitive list, just released this week, ranking cats from best to worst based on fur color. In a first-of-its-kind collaboration, the School … Continue reading 9 Cat Colors – Best to Worst: Where does your kitty rank?
As a graduate student in Mass Communications with a special focus on social media, probably one of the most important lessons to learn is how to make social news content engaging on a consistent enough basis to build a following. Anyone for whom I might work or any cause for which I might advocate will have the expectation of me, as a social media expert, … Continue reading Lights…Camera…BOOM!!!: What Engages a Social News Consumer?
Smokey Robinson wanted a lifetime of devotion from his girl. Mark Zuckerberg wants the same from you, his product user. Of course, what’s at the root of that desire isn’t the quest for unconditional love like Smokey’s. No, Zuckerberg’s (and his brethren of techno-genius competitors’) focus is strictly profit driven. And, as is often the case in the world of our social media giants, that … Continue reading I Second That Emoticon
Like millions of others around the world, I was recently taken by a shared post of a Mediaite.com article about a little boy, Omran Danqueesh, pulled from the rubble of his just-destroyed home in war-torn Aleppo, Syria. However, I must admit, what hooked me into clicking and reading the post was more than likely not the sad, common reality of a child injured in a … Continue reading When the Reporter Becomes the Story…and It’s a Good Thing
Analyzing Facebook Statistics and Making Recommendations for XYZ Company, a small HVAC install/repair company in western Massachusetts… Based on the information provided for XYZ Company, we are able to analyze the following statistical information related to the company’s Facebook marketing: Total number of page likes Increase in page likes over the time period of 10/31/15 – 11/6/15 Total reach Increase/decrease of reach in percentage for … Continue reading IMC for XYZ (or Is It Cold in Here or Is It Just Me?)