The coolest little neighborhood going on the planet right now…is mine! There. I said it loud and proud. As a member of the community, as President of the Plaza District Association Board of Directors, and as someone who wants your life to be filled with fun stuff, I say you need to take time and get down to the Plaza District this Saturday, September 26th, … Continue reading Do This!: Plaza Festival
The primary difference between push marketing (also known as outbound marketing) and pull marketing (also known as inbound marketing) lies in how consumers are approached. Push marketing promotes products by bringing content to the user – byfiguratively (or literally) pushing them onto potential customers. It is more closely associated with traditional offline advertising venues such asTV/Radio ads, newspaper ads, and direct mail, as well as … Continue reading Push/Pull Marketing Integration (or Why I Can’t Get Away From Donald Trump)
Focusing again on Target’s integrated marketing practices, but this week looking more critically at the company website… As noted previously, Target does an outstanding job of engaging their customers via social media and utilizing the pull marketing techniques germane to that platform. The place they are attempting to pull Twitter and Facebook followers with their fun and personable posts is the website (or, of course, … Continue reading The Target Website: Put on some makeup, girl!
Minneapolis-based Target Corporation defines itself as “an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores.” The company states its purpose to be one of “fulfilling the needs and fueling the potential of its guests,” making Target their preferred shopping destination in all channels by “delivering outstanding value, continuous innovation and exceptional experiences”—consistently fulfilling their Expect More. … Continue reading Savvy Business, Cheeky Monkey: Target’s Integrated Marketing Communication
Bricktown Rotary’s annual Wine Bash, Days of Wine and Rotary – Autumn at the Vineyard, is just around the corner. Great food, great wines, entertainment from Supersonic Love Club, and more. Thursday, September 17th at 6:30pm at the Harn Homestead. Tickets are just $50 and available here. Plus all proceeds go to assist our neighbors in need, down the street and around the world. Continue reading Next up…Do This! Days of Wine & Rotary
I pushed it on social media for weeks. I sent emails. I sent hardcopy invitations. I went on TV to talk about it. I INVITED YOU! Crescendo happened with or without you – hopefully the former – on Sunday September 6th, and it was, by all accounts, a fantastic party. Great food, tasty beverages, smokin’ entertainment, and a lot of friends. Plus an entire symphony … Continue reading Things You Should Have Done – Vol.1 – Crescendo
Many differences exist between Classic Marketing (traditional TV/Radio/Print) and Social Media Marketing. In this post, I am going to focus on just two of those differences – scheduling and direction of communication. SCHEDULING: We accept as a given that long-term, high quality, brand image campaigns are birthed only after significant investments of time, creative effort, and, usually, cash. Those privy to the inner workings via … Continue reading Classic Marketing vs Social Media Marketing
I believe this would be an appropriate first post in my “Things You Should Do” section, because Crescendo is going to be a great party for a good cause and you should buy tickets and go! Sunday September 6th 6:30-9:00pm http://www.occc.edu/crescendo In fact, I want you to go so much that I got up ridiculously early one morning and went on TV to tell you … Continue reading Do This!
Never in my wildest imagination did I think I would be going to grad school… You see, in my former career (30+ years in the TV business), advanced degrees were just not “a thing.” No need for them in any discipline on virtually any level. In fact, many folks outside of the News Department at any given TV station do not even have Bachelor’s degrees. … Continue reading Evolution…or Old Dog, New Tricks
oklagator...one man, many things. 