Author: oklagator

I currently serve as the Associate Director for Alumni Relations and Community Development for Oklahoma City Community College, working to raise funds and friends for the College. My background is in communications, having worked in the television production business for over 30 years, and my expertise includes directing, producing, project management, event planning, marketing, and development. I own a small communications business, Harmony Media, LLC, which specializes in video production, media consulting, and pro audio. I am also a working musician, performing in and around the Oklahoma City area. I am a graduate of the University of Florida and have recently returned to pursue my master's degree in Mass Communications with a focus on Social Media.
MMC-6725, Uncategorized

IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

Analyzing Facebook Statistics and Making Recommendations for XYZ Company, a small HVAC install/repair company in western Massachusetts… Based on the information provided for XYZ Company, we are able to analyze the following statistical information related to the company’s Facebook marketing: Total number of page likes Increase in page likes over the time period of 10/31/15 – 11/6/15 Total reach Increase/decrease of reach in percentage for … Continue reading IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

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MMC-6725, Uncategorized

MMC-5006 Final Project – IMC for OCCC (or Are We Getting a Mascot?!)

MMC-5006 FINAL PROJECT – November 2015 (Below is for academic purposes only.) Oklahoma City Community College COMPANY ANALYSIS – EVALUATION Summary: Founded in 1972, Oklahoma City Community College is an open-enrollment two-year college located in south Oklahoma City. With an annual enrollment of approximately 30,000 students, it is the 4th largest institution of higher learning in the state of Oklahoma. It has over 25,000 graduates … Continue reading MMC-5006 Final Project – IMC for OCCC (or Are We Getting a Mascot?!)

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MMC-6725

Brand Reputation Management

In this week’s assignment for MMC-5006, we are practicing brand reputation management. Below are Sample Trip Advisor reviews of hotel properties – one positive, one negative – for which we are to play the role of Social Media/PR Manager and respond to the reviewer utilizing tips we gained this week in class. The Positive Review (Well…I suppose this does qualify as a positive review, although … Continue reading Brand Reputation Management

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MMC-6725, Uncategorized

Epcot IMC – #EpcotHolidays

For this week’s MMC-5006 assignment, we want to utilize Disney’s Epcot Center social media channels – specifically Facebook and Twitter – for the month of December to promote Epcot’s upcoming holiday events with goals of increasing attendance at those events and increasing engagement and followers on the SM channels. The park/resort appears to have four or five special holiday events for the month and my … Continue reading Epcot IMC – #EpcotHolidays

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MMC-6725, Uncategorized

Hey, LDI 2015: Your IMC has a short!

This week’s assignment for MMC-5006 was to follow (for educational purposes) the goings-on at LDI 2015, the annual convention for lighting/audio/live event design professionals held in Las Vegas, NV from Oct.19th-26th. I was tasked with evaluating the event’s overall integrated marketing communication plan. My impression of the tradeshow’s IMC plan and execution of it is something of a mixed bag. There were certainly some successes … Continue reading Hey, LDI 2015: Your IMC has a short!

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MMC-6725, Uncategorized

Industry-Specific Social Media (or Government is REALLY Worried About Your Data)

This week’s assignment is to identify and analyze an example of “Industry-Specific Social Media.” So, I thought, if we’re talking industry, I might as well go big. The biggest, in fact. No, not cat videos – although I admittedly considered that at length. I’m talking about Government. The works – Federal/State/Municipal. The largest employer in the universe. And, yes, they do have their own industry-specific … Continue reading Industry-Specific Social Media (or Government is REALLY Worried About Your Data)

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MMC-6725, Uncategorized

Everything You Ever Wanted to Know About Skype

For our MMC-5006 mid-term project, I am analyzing the social channel Skype… Social Network or Content Community? Skype is a service that enables social sharing for both personal and business purposes. People use it to connect directly with friends/family and business associates, i.e. –  those with whom they already have some type of connection. By that definition alone, it would be considered a Social Network … Continue reading Everything You Ever Wanted to Know About Skype

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MMC-6725, Uncategorized

Big Brands Using IMC (or Who’s the Real Rock Star?)

For this week’s MMC-5006 assignment, I am analyzing three major brands to determine if they are utilizing an Integrated Marketing Communication approach for their branding, including use of multiple social media channels: Facebook, Twitter, Instagram, Google+, and at least one more. First, let’s look at men’s fashion marketer Perry Ellis… Perry Ellis is a clothing brand founded by its namesake in the mid-1970’s and owned … Continue reading Big Brands Using IMC (or Who’s the Real Rock Star?)

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Harmony Media, LLC, Hi-Def Howlers, MMC-6725, Music, Randy Cassimus Solo-Acoustic, Uncategorized

About Me – Part II (or Show Me the Money!)

Dearly Beloved: I am tasked with another, a bit more focused, “About Me” post this week… So I need to introduce myself to you all again – although, I believe, a more accurate operative term this time might be the somewhat-more-pointed sell myself… Early Disclosure: I was “well rounded” in high school. I prefer the term “well-rounded” because I think that sounds better than “scattered” … Continue reading About Me – Part II (or Show Me the Money!)

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MMC-6725, Uncategorized

Blog Analysis (or Three Okie Shout-outs!)

For this week’s assignment, I’ll be analyzing three blogs – all different in nature and content and enjoying varying levels of success based on our definition learned in lecture. First up… TheLostOgle.com TheLostOgle is a very Oklahoma/Oklahoma City-centric blog which has carved out a unique niche for itself. From its pre-2007 zygote of odd-lot, too-detailed basketball ramblings and occasional references to local OKC news personalities … Continue reading Blog Analysis (or Three Okie Shout-outs!)

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