Minneapolis-based Target Corporation defines itself as “an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores.” The company states its purpose to be one of “fulfilling the needs and fueling the potential of its guests,” making Target their preferred shopping destination in all channels by “delivering outstanding value, continuous innovation and exceptional experiences”—consistently fulfilling their Expect More. … Continue reading Savvy Business, Cheeky Monkey: Target’s Integrated Marketing Communication