MMC-5006 FINAL PROJECT – November 2015 (Below is for academic purposes only.) Oklahoma City Community College COMPANY ANALYSIS – EVALUATION Summary: Founded in 1972, Oklahoma City Community College is an open-enrollment two-year college located in south Oklahoma City. With an annual enrollment of approximately 30,000 students, it is the 4th largest institution of higher learning in the state of Oklahoma. It has over 25,000 graduates … Continue reading MMC-5006 Final Project – IMC for OCCC (or Are We Getting a Mascot?!)
For this week’s MMC-5006 assignment, we want to utilize Disney’s Epcot Center social media channels – specifically Facebook and Twitter – for the month of December to promote Epcot’s upcoming holiday events with goals of increasing attendance at those events and increasing engagement and followers on the SM channels. The park/resort appears to have four or five special holiday events for the month and my … Continue reading Epcot IMC – #EpcotHolidays
This week’s assignment for MMC-5006 was to follow (for educational purposes) the goings-on at LDI 2015, the annual convention for lighting/audio/live event design professionals held in Las Vegas, NV from Oct.19th-26th. I was tasked with evaluating the event’s overall integrated marketing communication plan. My impression of the tradeshow’s IMC plan and execution of it is something of a mixed bag. There were certainly some successes … Continue reading Hey, LDI 2015: Your IMC has a short!
This week’s assignment is to identify and analyze an example of “Industry-Specific Social Media.” So, I thought, if we’re talking industry, I might as well go big. The biggest, in fact. No, not cat videos – although I admittedly considered that at length. I’m talking about Government. The works – Federal/State/Municipal. The largest employer in the universe. And, yes, they do have their own industry-specific … Continue reading Industry-Specific Social Media (or Government is REALLY Worried About Your Data)
For our MMC-5006 mid-term project, I am analyzing the social channel Skype… Social Network or Content Community? Skype is a service that enables social sharing for both personal and business purposes. People use it to connect directly with friends/family and business associates, i.e. – those with whom they already have some type of connection. By that definition alone, it would be considered a Social Network … Continue reading Everything You Ever Wanted to Know About Skype
For this week’s MMC-5006 assignment, I am analyzing three major brands to determine if they are utilizing an Integrated Marketing Communication approach for their branding, including use of multiple social media channels: Facebook, Twitter, Instagram, Google+, and at least one more. First, let’s look at men’s fashion marketer Perry Ellis… Perry Ellis is a clothing brand founded by its namesake in the mid-1970’s and owned … Continue reading Big Brands Using IMC (or Who’s the Real Rock Star?)
Dearly Beloved: I am tasked with another, a bit more focused, “About Me” post this week… So I need to introduce myself to you all again – although, I believe, a more accurate operative term this time might be the somewhat-more-pointed sell myself… Early Disclosure: I was “well rounded” in high school. I prefer the term “well-rounded” because I think that sounds better than “scattered” … Continue reading About Me – Part II (or Show Me the Money!)
For this week’s assignment, I’ll be analyzing three blogs – all different in nature and content and enjoying varying levels of success based on our definition learned in lecture. First up… TheLostOgle.com TheLostOgle is a very Oklahoma/Oklahoma City-centric blog which has carved out a unique niche for itself. From its pre-2007 zygote of odd-lot, too-detailed basketball ramblings and occasional references to local OKC news personalities … Continue reading Blog Analysis (or Three Okie Shout-outs!)
Focusing again on Target’s integrated marketing practices, but this week looking more critically at the company website… As noted previously, Target does an outstanding job of engaging their customers via social media and utilizing the pull marketing techniques germane to that platform. The place they are attempting to pull Twitter and Facebook followers with their fun and personable posts is the website (or, of course, … Continue reading The Target Website: Put on some makeup, girl!