The Target Website: Put on some makeup, girl!

Focusing again on Target’s integrated marketing practices, but this week looking more critically at the company website… As noted previously, Target does an outstanding job of engaging their customers via social media and utilizing the pull marketing techniques germane to that platform. The place they are attempting to pull Twitter and Facebook followers with their fun and personable posts is the website (or, of course, … Continue reading The Target Website: Put on some makeup, girl!

Savvy Business, Cheeky Monkey: Target’s Integrated Marketing Communication

Minneapolis-based Target Corporation defines itself as “an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores.” The company states its purpose to be one of “fulfilling the needs and fueling the potential of its guests,” making Target their preferred shopping destination in all channels by “delivering outstanding value, continuous innovation and exceptional experiences”—consistently fulfilling their Expect More. … Continue reading Savvy Business, Cheeky Monkey: Target’s Integrated Marketing Communication