When I was first learning the ropes about how to be a good journalist, I was admonished by my professor at the University of Florida, Sid Pactor, to never be without two items – a pen and a quarter – perhaps the most important things in the entire equation of me getting a scoop or being scooped by the competition. The pen, of course, was … Continue reading Google’s Impact on Journalism: No Going Back
The Lord giveth, and the Lord taketh away. Blessed be the name of the Lord. – Job 1:21 The biblical verse above may be an accurate metaphorical description of our relationship, as producers and consumers of journalism, with Facebook. The social network giant is benevolent – it gives us ways and means and sustenance. Conversely, it is aggravating and it is jealous – punishing those … Continue reading Facebook News: The Give, The Take, and The Grand Mystery
As a graduate student in Mass Communications with a special focus on social media, probably one of the most important lessons to learn is how to make social news content engaging on a consistent enough basis to build a following. Anyone for whom I might work or any cause for which I might advocate will have the expectation of me, as a social media expert, … Continue reading Lights…Camera…BOOM!!!: What Engages a Social News Consumer?