Tag: Integrated Marketing

MMC-6725, Uncategorized

IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

Analyzing Facebook Statistics and Making Recommendations for XYZ Company, a small HVAC install/repair company in western Massachusetts… Based on the information provided for XYZ Company, we are able to analyze the following statistical information related to the company’s Facebook marketing: Total number of page likes Increase in page likes over the time period of 10/31/15 – 11/6/15 Total reach Increase/decrease of reach in percentage for … Continue reading IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

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MMC-6725, Uncategorized

MMC-5006 Final Project – IMC for OCCC (or Are We Getting a Mascot?!)

MMC-5006 FINAL PROJECT – November 2015 (Below is for academic purposes only.) Oklahoma City Community College COMPANY ANALYSIS – EVALUATION Summary: Founded in 1972, Oklahoma City Community College is an open-enrollment two-year college located in south Oklahoma City. With an annual enrollment of approximately 30,000 students, it is the 4th largest institution of higher learning in the state of Oklahoma. It has over 25,000 graduates … Continue reading MMC-5006 Final Project – IMC for OCCC (or Are We Getting a Mascot?!)

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MMC-6725

Push/Pull Marketing Integration (or Why I Can’t Get Away From Donald Trump)

The primary difference between push marketing (also known as outbound marketing) and pull marketing (also known as inbound marketing) lies in how consumers are approached. Push marketing promotes products by bringing content to the user – byfiguratively (or literally) pushing them onto potential customers. It is more closely associated with traditional offline advertising venues such asTV/Radio ads, newspaper ads, and direct mail, as well as … Continue reading Push/Pull Marketing Integration (or Why I Can’t Get Away From Donald Trump)

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MMC-6725, Uncategorized

The Target Website: Put on some makeup, girl!

Focusing again on Target’s integrated marketing practices, but this week looking more critically at the company website… As noted previously, Target does an outstanding job of engaging their customers via social media and utilizing the pull marketing techniques germane to that platform. The place they are attempting to pull Twitter and Facebook followers with their fun and personable posts is the website (or, of course, … Continue reading The Target Website: Put on some makeup, girl!

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MMC-6725

Savvy Business, Cheeky Monkey: Target’s Integrated Marketing Communication

Minneapolis-based Target Corporation defines itself as “an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores.” The company states its purpose to be one of “fulfilling the needs and fueling the potential of its guests,” making Target their preferred shopping destination in all channels by “delivering outstanding value, continuous innovation and exceptional experiences”—consistently fulfilling their Expect More. … Continue reading Savvy Business, Cheeky Monkey: Target’s Integrated Marketing Communication

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