As a graduate student in Mass Communications with a special focus on social media, probably one of the most important lessons to learn is how to make social news content engaging on a consistent enough basis to build a following. Anyone for whom I might work or any cause for which I might advocate will have the expectation of me, as a social media expert, … Continue reading Lights…Camera…BOOM!!!: What Engages a Social News Consumer?
Smokey Robinson wanted a lifetime of devotion from his girl. Mark Zuckerberg wants the same from you, his product user. Of course, what’s at the root of that desire isn’t the quest for unconditional love like Smokey’s. No, Zuckerberg’s (and his brethren of techno-genius competitors’) focus is strictly profit driven. And, as is often the case in the world of our social media giants, that … Continue reading I Second That Emoticon
This week’s assignment is to identify and analyze an example of “Industry-Specific Social Media.” So, I thought, if we’re talking industry, I might as well go big. The biggest, in fact. No, not cat videos – although I admittedly considered that at length. I’m talking about Government. The works – Federal/State/Municipal. The largest employer in the universe. And, yes, they do have their own industry-specific … Continue reading Industry-Specific Social Media (or Government is REALLY Worried About Your Data)
Never in my wildest imagination did I think I would be going to grad school… You see, in my former career (30+ years in the TV business), advanced degrees were just not “a thing.” No need for them in any discipline on virtually any level. In fact, many folks outside of the News Department at any given TV station do not even have Bachelor’s degrees. … Continue reading Evolution…or Old Dog, New Tricks