The primary difference between push marketing (also known as outbound marketing) and pull marketing (also known as inbound marketing) lies in how consumers are approached. Push marketing promotes products by bringing content to the user – byfiguratively (or literally) pushing them onto potential customers. It is more closely associated with traditional offline advertising venues such asTV/Radio ads, newspaper ads, and direct mail, as well as … Continue reading Push/Pull Marketing Integration (or Why I Can’t Get Away From Donald Trump)
Focusing again on Target’s integrated marketing practices, but this week looking more critically at the company website… As noted previously, Target does an outstanding job of engaging their customers via social media and utilizing the pull marketing techniques germane to that platform. The place they are attempting to pull Twitter and Facebook followers with their fun and personable posts is the website (or, of course, … Continue reading The Target Website: Put on some makeup, girl!