For this week’s MMC-5006 assignment, I am analyzing three major brands to determine if they are utilizing an Integrated Marketing Communication approach for their branding, including use of multiple social media channels: Facebook, Twitter, Instagram, Google+, and at least one more. First, let’s look at men’s fashion marketer Perry Ellis… Perry Ellis is a clothing brand founded by its namesake in the mid-1970’s and owned … Continue reading Big Brands Using IMC (or Who’s the Real Rock Star?)