Push/Pull Marketing Integration (or Why I Can’t Get Away From Donald Trump)

The primary difference between push marketing (also known as outbound marketing) and pull marketing (also known as inbound marketing) lies in how consumers are approached. Push marketing promotes products by bringing content to the user – byfiguratively (or literally) pushing them onto potential customers. It is more closely associated with traditional offline advertising venues such asTV/Radio ads, newspaper ads, and direct mail, as well as … Continue reading Push/Pull Marketing Integration (or Why I Can’t Get Away From Donald Trump)