Tag: #IMC

MMC-6725, Uncategorized

IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

Analyzing Facebook Statistics and Making Recommendations for XYZ Company, a small HVAC install/repair company in western Massachusetts… Based on the information provided for XYZ Company, we are able to analyze the following statistical information related to the company’s Facebook marketing: Total number of page likes Increase in page likes over the time period of 10/31/15 – 11/6/15 Total reach Increase/decrease of reach in percentage for … Continue reading IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

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MMC-6725, Uncategorized

MMC-5006 Final Project – IMC for OCCC (or Are We Getting a Mascot?!)

MMC-5006 FINAL PROJECT – November 2015 (Below is for academic purposes only.) Oklahoma City Community College COMPANY ANALYSIS – EVALUATION Summary: Founded in 1972, Oklahoma City Community College is an open-enrollment two-year college located in south Oklahoma City. With an annual enrollment of approximately 30,000 students, it is the 4th largest institution of higher learning in the state of Oklahoma. It has over 25,000 graduates … Continue reading MMC-5006 Final Project – IMC for OCCC (or Are We Getting a Mascot?!)

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MMC-6725, Uncategorized

Industry-Specific Social Media (or Government is REALLY Worried About Your Data)

This week’s assignment is to identify and analyze an example of “Industry-Specific Social Media.” So, I thought, if we’re talking industry, I might as well go big. The biggest, in fact. No, not cat videos – although I admittedly considered that at length. I’m talking about Government. The works – Federal/State/Municipal. The largest employer in the universe. And, yes, they do have their own industry-specific … Continue reading Industry-Specific Social Media (or Government is REALLY Worried About Your Data)

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MMC-6725, Uncategorized

Big Brands Using IMC (or Who’s the Real Rock Star?)

For this week’s MMC-5006 assignment, I am analyzing three major brands to determine if they are utilizing an Integrated Marketing Communication approach for their branding, including use of multiple social media channels: Facebook, Twitter, Instagram, Google+, and at least one more. First, let’s look at men’s fashion marketer Perry Ellis… Perry Ellis is a clothing brand founded by its namesake in the mid-1970’s and owned … Continue reading Big Brands Using IMC (or Who’s the Real Rock Star?)

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