Tag: Facebook

MMC-6725, Uncategorized

Facebook News: The Give, The Take, and The Grand Mystery

The Lord giveth, and the Lord taketh away. Blessed be the name of the Lord. – Job 1:21 The biblical verse above may be an accurate metaphorical description of our relationship, as producers and consumers of journalism, with Facebook. The social network giant is benevolent – it gives us ways and means and sustenance. Conversely, it is aggravating and it is jealous – punishing those … Continue reading Facebook News: The Give, The Take, and The Grand Mystery

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MMC-6725, Uncategorized

I Second That Emoticon

Smokey Robinson wanted a lifetime of devotion from his girl. Mark Zuckerberg wants the same from you, his product user. Of course, what’s at the root of that desire isn’t the quest for unconditional love like Smokey’s. No, Zuckerberg’s (and his brethren of techno-genius competitors’) focus is strictly profit driven. And, as is often the case in the world of our social media giants, that … Continue reading I Second That Emoticon

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MMC-6725, Uncategorized

IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

Analyzing Facebook Statistics and Making Recommendations for XYZ Company, a small HVAC install/repair company in western Massachusetts… Based on the information provided for XYZ Company, we are able to analyze the following statistical information related to the company’s Facebook marketing: Total number of page likes Increase in page likes over the time period of 10/31/15 – 11/6/15 Total reach Increase/decrease of reach in percentage for … Continue reading IMC for XYZ (or Is It Cold in Here or Is It Just Me?)

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