Hey, LDI 2015: Your IMC has a short!

This week’s assignment for MMC-5006 was to follow (for educational purposes) the goings-on at LDI 2015, the annual convention for lighting/audio/live event design professionals held in Las Vegas, NV from Oct.19th-26th. I was tasked with evaluating the event’s overall integrated marketing communication plan. My impression of the tradeshow’s IMC plan and execution of it is something of a mixed bag. There were certainly some successes … Continue reading Hey, LDI 2015: Your IMC has a short!