Everyone from Mark Zuckerberg to Gary Vaynerchuck is on record saying that video is the future for social networks. We already know that video helps catch the eye of scrolling social users, leading to engagement, and Facebook’s own analytic studies have shown that users are prone to stay with live video three times longer than video that has been recorded. As legions of traditional TV … Continue reading Live Breaking News! (but first, this word from our sponsor)
As a graduate student in Mass Communications with a special focus on social media, probably one of the most important lessons to learn is how to make social news content engaging on a consistent enough basis to build a following. Anyone for whom I might work or any cause for which I might advocate will have the expectation of me, as a social media expert, … Continue reading Lights…Camera…BOOM!!!: What Engages a Social News Consumer?