About Me – Part II (or Show Me the Money!)

Dearly Beloved: I am tasked with another, a bit more focused, “About Me” post this week… So I need to introduce myself to you all again – although, I believe, a more accurate operative term this time might be the somewhat-more-pointed sell myself… Early Disclosure: I was “well rounded” in high school. I prefer the term “well-rounded” because I think that sounds better than “scattered” … Continue reading About Me – Part II (or Show Me the Money!)

Classic Marketing vs Social Media Marketing

Many differences exist between Classic Marketing (traditional TV/Radio/Print) and Social Media Marketing. In this post, I am going to focus on just two of those differences – scheduling and direction of communication. SCHEDULING: We accept as a given that long-term, high quality, brand image campaigns are birthed only after significant investments of time, creative effort, and, usually, cash. Those privy to the inner workings via … Continue reading Classic Marketing vs Social Media Marketing